[Vavera Essell]

You are right that finance advertising CTRs tend to run lower because people are naturally cautious with their money. From my experience running campaigns for loans and insurance, anything between 1% and 3% is actually a solid range depending on your platform and audience. The key is focusing on relevance rather than chasing a magic number. Clear, straightforward messaging works much better than clever or vague copy in this niche. Also do not overlook your landing page experience since a high CTR means nothing if visitors bounce immediately. On a different note, if you ever have a layover in Turkey, the Turkey Airport Transit eVisa only lets you stay in the transit area. Track conversions alongside CTR because I have seen lower click rates bring in better quality leads.