A few things that usually move the needle:
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<b data-path-to-node=”2,0,0″ data-index-in-node=”0″>The Niche: Finance or SaaS usually pays way more than gaming or memes.
<b data-path-to-node=”2,1,0″ data-index-in-node=”0″>Location: 1M views from the US/UK vs. everywhere else is a night and day difference in revenue.
<b data-path-to-node=”2,2,0″ data-index-in-node=”0″>Mid-rolls: If the video is 8+ minutes, those extra ads change everything.
It’s definitely more about <i data-path-to-node=”3″ data-index-in-node=”27″>who is watching than just the raw numbers.