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Is Local Map Pack Strategy Changing for Businesses in Middle Tennessee?
I’ve been responsible for the organic growth of a local service brand in my area, and our local search ecosystem has gotten absolutely brutal over the past year. With countless new local businesses popping up every month and constant tweaks from Google on the topic of proximity weighting and the map algorithms, the volume of leads we’re receiving from localized searches has decreased.
We’re re-evaluating our overarching strategy for nashville seo to figure out how to reclaim top-three positions in the local map pack for our core service queries. In the past, creating basic suburb-specific landing pages for surrounding communities like Franklin, Murfreesboro, and Hendersonville was enough to drive steady traffic. Lately, though, those location pages seem to be getting indexation issues, while competitors with aggressive local link profiles and steady review velocity are taking over the top spots.
What’s actually having a huge impact on local search ranking results for YOU right now if you’re a local business and digital marketer serving Middle Tennessee… (Local PR / Area Directory sponsorship? Uploading geo-media to GMB? Local, area-centric content? Are schema and review platforms having an effect… or is links to authoritative sites winning?)
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