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Balancing design and function on an electrical contractor’s site always feels like a tug-of-war. I managed one for a mid-sized firm where the owner insisted every product spec live above the fold, and the result looked like a 1999 parts catalog. We finally ran user tests with actual electricians who couldn’t find anything. Shifting to a task-based layout with clear visual hierarchy doubled quote requests. For complex B2B interfaces like that, a ux design firm san francisco helped us validate what users actually needed versus what we assumed looked impressive.