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What Makes the Best Digital Marketing Agency Websites Stand Out?
When looking for a digital marketing agency, the agency’s website provides the initial connection. Prior to reaching out, likely clients will look at the services, review past projects, look into the team, and attempt to determine what makes them stand out.
Why then do the best digital marketing agency websites not only have to look good but also should be more than just beautiful? Because they must clearly explain their worth and provide a next step.
I think a good homepage needs to say exactly what you do without making people click through loads of pages. Headlines, navigation, and a clearly ordered section of services can all make the experience easier.
While every agency wants to show their big ideas, these don’t win any business. All they say is ‘here’s an interesting idea’ and don’t provide the proof that the agency understands the problem and will do the work.”
Content – high-quality articles, industry updates, how-to guides, and other tools can demonstrate that your agency is an authority, and also contribute to ranking well in organic search if optimized properly.
You should also consider how your website will perform on a variety of devices including smartphones, tablets and desktops. The design needs to load fast and have optimised text, breakpoints and calls to action to improve the user experience.
I also believe that websites are overwhelmed with text, with way too much animation, interrupts and other design elements. Presentation is important, but your visitor should not have trouble finding the basics.
I would pay particular attention to how well the top digital marketing agency websites strike a balance between branding, content, navigation and conversion-oriented website design.